FASHION COACHING in Berlin
While working in the industry as a newcomer label since 2015 building two own brands I gained some experience in how it is to found a label these days. Times for the fashion industry are changing so quickly that it is hard to plan an sustainable strategy for young designers to be successful on the market. The wholesale market is dying and the old rules of being present on the fairs in Paris, London etc don't seam to really makes sense anymore. Seasons are getting dated and social media is becoming the point of sales. We ourselves spent very much time in changing our system and rhythm concentrating on our target group and most strongest products. This experience combined with my experience in teaching fashion design at University of Arts in Berlin gave me the best starting point in giving advice to close labels of mine and newcomers who needed help in starting their business. I am convinced that the coaching industry in Berlin needs a fresh realistic point of view to this business and more realistic approach to the contemporary position we are located in.
In my coaching I will check all the ingredients of your label or first ideas for founding a label and try to find out the essence you should focus on. Finding out the unique selling point is most important if you want to communicate a brand. After we got to your strongest feature we will built a strategy how to present the product to the market. And we will discuss what kind of distribution makes sense for you.
All comes along with sharing all my own experiences with a 100% transparency. I am very willing to share all the good but also all the bad experience for you to avoid them in the future. I am extremely good in finding the strength of people and what they should focus on. I am also able to calculate wholesale and retail prices with you and make some financial planning and spreadsheets to roughly see where your business is heading to. Still I want to underline that I am not offering financial coaching - this service will be only helping us to check the reliability of the project and make a realistic overview of the next steps. With my background of studying also graphic design in my past I will also be able to give you some basic advice concerning the corporate identity of your brand.
If you are interested in my offer and service as a fashion coach I am looking forward to hear from you: firstname.lastname@example.org
Native language is german but very open to speak in english too.